The pivots of a paper notebook that syncs to the cloud

Mod is a paper notebook that syncs to the cloud. Once you have filled your gorgeous moleskin-style notebook, you can send it back to Mod and they will have it digitized for you in five days.

You can read here how Mod was launched for $22.450, without taking investor funding, and the pivots to the business model along the way. The guys at NeedWant also give some details of their internal costs.