The IT Department should know about the Company's Strategy

Bryan Neider, COO of Electronic Arts Labels (the world's third-largest gaming company by revenue after Nintendo and Activision Blizzard), explains why it's critical for their business that IT understands the challenges the company is facing.

The biggest challenge for the IT shop is that demand is usually greater than the ability to deliver on that demand. So you need tools that allow the organization to prioritize certain technology suites—within budget constraints and within the scope of what teams can actually develop and implement.
I’ve presented on multiple occasions our business strategy and our product portfolio to the IT organization because it’s critical that IT understands the challenges we’re facing in our product-development work and the role technologies can play in helping us accelerate some of the things we need to do.