Selected Articles for 2013-02-18

Entrepreneur and writer Derek Sivers gives some real-world advice on networking. It's all who you know?

An approach to customer segmentation. Clayton Christensen, Harvard Business School Professor and author of The Innovator's Dilemma, explains job-to-be-done analysis in this video excerpt (4 min) from Innovation Summit 2009.

Gender Binding. Glenn Fleishman, Executive Editor at The Magazine writes about gender imbalance among writers. In order to get more women to write for The Magazine (five of six articles are written by men), Glenn tries to understand what is keeping women from pitching articles.

Books for Startups, by Steve Blank.