Control and high-margin products in a commoditized industry

Great piece from John Grubber about Apple's keynote in last week's WWDC.

Among other things, he reflects about how Apple's device-centric approach and owning platform, devices, and services allows them to compete with high-margin products in a commoditized industry, and offer a seamless experience across Apple their devices that is unparalleled in the industry.

It's all about control.

Another interesting reflection he makes is how Apple is improving it's internal operational efficiency.