Consistency over Authenticity

Found this quote by Seth Godin, interviewed by Dean Caravellis. More relevant than ever:

I think that authenticity is a trap. No one has been authentic since they were 3 months old, laying in a diaper filled with poop. Ever since then, we’ve done things on purpose to get a reaction, to get a response. We do it intentionally. So we put on clothes in the morning even though we don’t feel like it, we brush our teeth even though we don’t feel like it because we know that doing those things will get us the thing we need. So instead of authenticity, we need consistency. We need to be able to know that someone is going to keep their promise; do what they said they were going to do.