The People Who Don’t Buy From You

Seth Godin, in This is Marketing:

Here’s another difficult exercise, one that stretches the empathy muscle of a typical marketer: Those people who don’t buy from you, the ones who don’t take your calls, who sneer at your innovations, who happily buy from a competitor even if they know you exist . . . those people . . . Why are they right? Why are the people who don’t choose you correct in their decision to not choose you?

marketing Seth Godin cognitive empathy

Join my free newsletter and receive updates directly to your inbox.