Infrastructure

Great piece by Seth Godin about Infrastructure.

The ignored secret behind successful organizations (and nations) is infrastructure. Not the content of what’s happening, but the things that allow that content to turn into something productive.

(…) Here’s something that’s unavoidably true: Investing in infrastructure always pays off. Always. Not just most of the time, but every single time. Sometimes the payoff takes longer than we’d like, sometimes there may be more efficient ways to get the same result, but every time we spend time and money on the four things [Transportation, Expectation, Education, Civility], we’re surprised at how much of a difference it makes.

Click the link and read it now. Worth your time.