Teaching Business Management by telling stories around a campfire

Business education is predicated on storytelling, also known as the case method. Business management is not a discipline that has “axioms” defining basic truths, or if it does, they change frequently. Therefore business education (i.e. the MBA) is the equivalent of people teaching each other by telling stories around a campfire.

From The Techblock Interview with Asymco's Horace Dediu].

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