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personal branding

Nadie te verá como CEO hasta que lo seas

2015-02-16 by Roberto Zoia Leave a Comment

Buen artículo de Mark Suster sobre marca personal. Nuestra marca persona es una de esas áreas en las que no podemos tener una actitud pasiva. (Mark Suster es un emprendedor e inversionista ángel, y socio en Upfront Ventures.)

Siempre digo que el único modo de convertirse en CEO es ser un CEO. Hasta que no hayas sido CEO, nadie te va a percibir como uno.

Primero, vive tu marca. Luego, define tu marca. Por último, comunícala cuidadosamente pero con frecuencia. Si tú no defines tu marca personal, otro lo hará por ti.

Filed Under: Uncategorized Tagged With: personal branding

Nobody will perceive you as a CEO until you’ve been one

2015-02-16 by Roberto Zoia Leave a Comment

Good article by Mark Suster on personal branding. Personal branding is one of those areas you cannot be passive about. (Mark Suster is a 2x entrepreneur turned VC.)

To this day I still tell people the only way to be a CEO is to be a CEO. Nobody will perceive you as a CEO until you’ve been one.

First, live the brand. Then define the brand. Then communicate it carefully but often. (…) If you don’t define your brand, somebody else will.

Filed Under: Uncategorized Tagged With: personal branding

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