bootstrapping

In 2002, 400 of the world’s most talented jeans makers were suddenly put out of work when their employer outsourced denim production overseas. Overnight, 10 percent of the population of Cardigan, U.K., lost their jobs, as the country’s largest jean factory moved to Morocco. Now, Cardigan natives and apparel veterans David and Clare Hieatt are looking to put Cardigan back on the map by reopening the factory, and rehiring the original team to make the world’s best jeans