Social Networks’s behavioral addiction
Cal Newport, in his book Digital Minimalisn, explains that there are two forces that encourage behavioural addiction when using social networks.
The first force, intermittent positive reinforcement, exploits the fact that rewards delivered unpredictably are more enticing than those delivered with a known pattern. The expectation of likes/hearts/retweets after posting online is comparable to gambling.
The second force is the the drive for social approval. Social media is tuned to offer us a rich stream of information about how much (or how little) our friends are thinking about us at the moment. Read more...
addiction
minimalism
social-networks