Posts

Social Networks’s behavioral addiction

Cal Newport, in his book Digital Minimalisn, explains that there are two forces that encourage behavioural addiction when using social networks. The first force, intermittent positive reinforcement, exploits the fact that rewards delivered unpredictably are more enticing than those delivered with a known pattern. The expectation of likes/hearts/retweets after posting online is comparable to gambling. The second force is the the drive for social approval. Social media is tuned to offer us a rich stream of information about how much (or how little) our friends are thinking about us at the moment. Read more...
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Maybe it’s time to let the old ways die

A difficult aspect of facing technological innovation is the decision to change your business model in ways that disrupts your current business. It’s not easy to leave the safe shores of what works and is known. NiemanLab published this interesting article about the L.A. Times and its difficulties competing in the digital business once the advantage of physical distribution of newspaper that gave them market power disappeared. Among other things, the L. Read more...
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Attention Span

They joined Facebook to stay in touch with friends across the country, and then ended up unable to maintain an uninterrupted conversation with the friend sitting across the table. – Cal Newport, Digital Minimalsm. Replace Facebook with your favorite social network or messaging app. Read more...
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Where Should You Publish Your Content?

There are several good options for publishing content online. Facebook, LinkedIn, Instagram, YouTube, Medium, and others offer a convenient and cost-free way to publish content and, potentially, reach a huge audience. It’s important to understand why social networks are free. Like Michael Ende’s Momo Men in Grey, social networks are dependent on their ability to get humans to invest time on their platforms. Social networks revenue comes from selling carefully segmented “user attention” to advertisers1. Read more...
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Journaling

Keeping a journal of your thoughts on anything (not just the daily details of your life) or engaging in good online conversations are great ways of learning how to write with freedom and immediacy. You’ll be surprised how much turns out to be usable material. – Gareth Branwyn, How to Be a Better Writer Read more...
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