People don’t buy what you do, people buy why you do it
Thanks to a friend, I recently rediscovered Simon Sinek’s talk How great leaders inspire action. Sinek explains a pattern inspiring leaders and organizations follow when communicating ideas, which he calls the golden circle. Great leaders don’t talk about what they are doing, but about why they do it.
Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. (…) Every single person, every single organization on the planet knows what they do, 100 percent. Read more...
communication
external-mission
inspiration
internal-mission
leadership
motivation