What I'm Reading...

Not just one best friend

There is a balance between depth and width in friendship.

Today, the term is still widely used. But most of us don’t naturally fall into friend pairs. Seeking them out, then, can lead to hurt—if we choose one friend over another, if the best-friend designation isn’t reciprocated, or if we don’t have a closest friend but feel that we should. For those who do have one, prioritizing them could mean turning away from other, potentially fruitful friendships. And relying on one person for all of your emotional needs creates a lot of pressure: No one is available to be a great friend 100 percent of the time.

Source (HT Farnam Street’s Brain Food.)

friendship

The People Who Don’t Buy From You

Seth Godin, in This is Marketing:

Here’s another difficult exercise, one that stretches the empathy muscle of a typical marketer: Those people who don’t buy from you, the ones who don’t take your calls, who sneer at your innovations, who happily buy from a competitor even if they know you exist . . . those people . . . Why are they right? Why are the people who don’t choose you correct in their decision to not choose you?

marketing Seth Godin cognitive empathy