Book Reviews

Buy from Amazon I won’t try to write a review of this great book by Austin Kleon because there are a lot of good ones available. (For example, this one in Spanish, or this one in English.) Steal Like an Artist takes out part of the mystique around creativity, and will teach you some very concrete ideas about creative work and how to approach it, in a direct, colloquial, and easy to read style. Read more...

Buy from Amazon Don’t Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team, by Hassan Osman Hassan Osman has a vast experience managing projects with large, geographically distributed teams. His previous book, Influencing Virtual Teams, offered no-nonsense tactics to help you managing your team. Despite the huge advances in communications and the little improvement in email systems, email is here to stay. Read more...

Buy from Amazon Manuel Alcázar García, autor del libro Cómo mandar bien: consejos para ser un buen jefe, es profesor del Área de Gobierno de Personas del PAD –la Escuela de Dirección de la Universidad de Piura. Licenciado en Filosofía y Letras, Máster en Economía y Dirección de Empresas, PhD en Gobierno y Cultura de las Organizaciones. Cómo mandar bien no está elaborado a modo de how-to o guía práctica, si no que profundiza en los principios antropológicos del mando. Read more...

Buy from Amazon Perry Marshall’s book is all about Pareto’s Principle and Power Curves. Although the author tries to reason the logic under the principle, the value of this book is in the online marketing and sales tactics it offers. The book covers topics like market discovery, getting traffic, conversion and selling. “To build a sales funnel, you begin with the end in mind.” Since selling starts with traffic, advanced marketers don’t begin with the invention (i. Read more...

Buy from Amazon Gary Keller proposes a framework for achieving extraordinary results in work and in life in general. The author’s premise is that extraordinary results are directly determined by how narrow you can make your focus, or more precisely, by focusing on the One Thing. [Achievers] have an eye for the essential. They pause just long enough to decide what matters and then allow what matters to drive their day. Read more...