Book Reviews

I love reading. You’ll find here reviews and notes of some of the books I’ve read. (Check here for a complete list of books.)

Cómo mandar bien. Consejos para ser un buen jefe, por Manuel Alcázar

Buy from Amazon Manuel Alcázar García, autor del libro Cómo mandar bien: consejos para ser un buen jefe, es profesor del Área de Gobierno de Personas del PAD –la Escuela de Dirección de la Universidad de Piura. Licenciado en Filosofía y Letras, Máster en Economía y Dirección de Empresas, PhD en Gobierno y Cultura de las Organizaciones. Cómo mandar bien no está elaborado a modo de how-to o guía práctica, si no que profundiza en los principios antropológicos del mando. Read more...
leadership liderazgo mando octogono

80/20 Sales and Marketing, by Perry Marshall

Buy from Amazon Perry Marshall’s book is all about Pareto’s Principle and Power Curves. Although the author tries to reason the logic under the principle, the value of this book is in the online marketing and sales tactics it offers. The book covers topics like market discovery, getting traffic, conversion and selling. “To build a sales funnel, you begin with the end in mind.” Since selling starts with traffic, advanced marketers don’t begin with the invention (i. Read more...
8020 focus marketing paretos-principle sales

The One Thing: The surprisingly simple truth behind extraordinary results, by Gary Keller

Buy from Amazon Gary Keller proposes a framework for achieving extraordinary results in work and in life in general. The author’s premise is that extraordinary results are directly determined by how narrow you can make your focus, or more precisely, by focusing on the One Thing. [Achievers] have an eye for the essential. They pause just long enough to decide what matters and then allow what matters to drive their day. Read more...
achievers focus high-performers personal-productivity

Turning Pro, by Steven Pressfield

Buy from Amazon Turning Pro: Tap Your Inner Power and Create Your Life’s Work by Steven Pressfield is a book about the passage from the amateur life to a professional practice, written from the point of view of the author’s personal experiences and struggles. It centers around concepts like self-doubt, fear, resistance, how the amateur faces them, and how she must face them to become a professional. From the book: “The difference lies in the way the professional acts in the face of fear. Read more...
extraordinary-results focus outstanding-work

Book review: Influencing Virtual Teams by Hassan Osman

Buy from Amazon Hassan Osman has been managing virtual teams for a living for over ten years. In Influencing Virtual Teams, he shares his experience in the form of 17 tactics. The value of these tactics lies not on their novelty, but in that they have been successfully applied over the years to real projects. Although the book is titled “Influencing Virtual Teams”, the tactics on this book can be also applied successfuly to local teams. Read more...
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