Control and high-margin products in a commoditized industry

Great piece from John Grubber about Apple’s keynote in last week’s WWDC.

Among other things, he reflects about how Apple’s device-centric approach and owning platform, devices, and services allows them to compete with high-margin products in a commoditized industry, and offer a seamless experience across Apple their devices that is unparalleled in the industry.

It’s all about control.

Another interesting reflection he makes is how Apple is improving it’s internal operational efficiency.

apple commoditization integration mobile operational-efficiency

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