Helped by Suster’s excellent questions, Christensen talks about how disruption can affect different industries. He also explains the perils he forsees for now market leaders like Harvard University and Apple.
- From the voice Innovator’s Dilemma on Wikipedia: First published in 1997, Christensen suggests that successful companies can put too much emphasis on customers’ current needs, and fail to adopt new technology or business models that will meet customers’ unstated or future needs; he argues that such companies will eventually fall behind.
Christensen calls this “disruptive innovation” and gives examples as diverse as the personal computer industry, milkshakes, and steel minimills. ↩